LG and Audrey Hepburn
I saw an ad on the subway in Shanghai recently, featuring Audrey Hepburn and LG phones…and i saw the fine print and yes, it seems that the images is legally kosher…but one wonders about these things. It reminds me of when Apple was doing think different and had Martin Luther King, Eleanor Roosevelt, etc. Arthur Miller wore khakis for the GAP. What is it about dead or dying rock stars, actors, and artists … well I know what it is, but somehow i don’t think that the relation between who they are or what they were has anything to do with the product they are trying to sell, and even more untenable is the association that it has with me. Will I somehow partake in the undying elegance of Audrey Hepburn by getting this phone? Will I really become creative just because I am using a Macbook Pro? I wonder what AH would think about this…what did she shill for her in her lifetime? There must have been something, but that’s research for another day.
Well, to be fair…LG aren’t the only people doing it, albeit they might have more legal backing then does Mc Donalds, which is getting sued by Paul McCartney for using an image of the Beatles on its walls in a Liverpool restaurant.
janey 10:08 am on October 17, 2008 Permalink |
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Lisa 12:43 pm on October 20, 2008 Permalink |
Totally. It is to be certain somehow spitting on their tombstomes, only worse. More like exhuming and desecrating their corpses.
It is wrong.
It reminds of the old Shanghai actress Hudie, who was literally (a word I always feel reluctant to use) raped by – ie forced mistress of – some Guomindang/Green Gang bigwig, Dai Li I think, and then figuratively by her family, who used her name and image to sell soap to cigarettes.
There also seems to be a certain category of women who get thus resusitated. Monroe, Hepburn, Hudie, Ruan Lingyu. At least Britney Spears has good lawyers. The tragic icons? Female victims are sexiest, especially the dead? Ugh.
On that level, it’s almost reassuring that E. Roosevelt was in the Mac campaign.